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Services provided
2D Animation • Illustration • Storyboarding • Motion Graphics • Foley •Composting • Project Management
Helping Yell explain how businesses can quickly respond to urgent customer enquiries using its mobile app.
We partnered with Yell to create a 60-second animated explainer introducing one of the key features of the Yell Business app. The animation was designed to clearly demonstrate how businesses can manage urgent enquiries while away from the office, helping users understand the benefits of responding quickly and staying connected to customers wherever they are.
Yell wanted to communicate the value of its mobile app in a way that was simple, engaging and easy to understand. Rather than relying on lengthy product demonstrations, the challenge was to show how the app solves a real-world problem through clear visual storytelling that would work across both its website and social media channels.
Working closely with the Yell team, we developed an animated narrative that follows relatable business scenarios, demonstrating how the app helps users respond to customer enquiries quickly and efficiently. It focuses on everyday situations that business owners can identify with, using animation to highlight the app's key features without overwhelming the viewer with technical detail.
The animation was designed around Yell's existing brand guidelines, using its established colour palette and visual identity to create a consistent look and feel. Friendly character design, clean illustrations and smooth motion graphics help communicate the message clearly while reinforcing the Yell brand throughout the animation. The finished animation was used across Yell's website and social media channels.
Directed and Animated
Jenny Harrington
Joseph Felton
Producer
Becky Price
Isabelle Hefford
Narration
Kate Novak
