We worked with Pigeon a startup business on a brand new motion graphic style advert. We wanted to make something smooth with a continuous flow using mainly pre-existing artwork as a base to stay on brand. We wanted the piece to feel like a mix of a walk through video to show how simple their service is to use, with an explainer video overview to let viewers know why they should use, "Pigeon" over other financial loan providers. We added an element of fun by making use of the companies mascots the flock of pigeons. It’s under a minute which makes it good content to post on social media and also is great on the homepage of their site. The project was created in Adobe Illustrator and then animated in After Effects. See storyboard below which is created with the final artwork so the client could have perfect vision of the projects direction.

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